OptinMonster comes with easy A/B split testing that helps you eliminate the guesswork and make data-driven decisions on what works best.

A/B testing is one of the most desired features, but normally it is extremely hard to setup for beginners. Well, we changed that.

OptinMonster’s easy A/B split testing module allows you to try different content, headlines, layouts, styles, and opt-in triggers, to see what converts best.

All you have to do is click on the split test button, and it creates a replica of your existing optin. From there, you can make any changes and tweaks by using our easy form builder and that’s it.

OptinMonster does the rest for you. It randomly serves each option to see which variation works has the best conversion.

Start A/B testing your lead generation forms with OptinMonster.


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