We’ve updated our Button Click Tracking Tutorial https://www.youtube.com/watch?v=r87A-Ql2czg

Google Tag Manager has the great strength of making Click Tracking easy. In this video, I’ll take you through the steps of installing a Click Trigger which you can use to fire a Google Analytics Event Tag or any other tags you might want to deploy (Facebook, AdWords).

The steps:
1. Deploy a generic Click Trigger (in Preview mode)
2. See what data is available in DataLayer
3. Redefine your Trigger
4. Build Event Tag

There are other resources that you can deepen your knowledge with:

http://www.simoahava.com/analytics/trigger-guide-google-tag-manager/
https://support.google.com/tagmanager/answer/3415369?hl=en
https://blog.kissmetrics.com/events-in-google-tag-manager/

Slides: http://www.slideshare.net/jaybjay1/google-tag-manager-button-click-tracking
Course: http://measureschool.com/youtube
more Resources: http://measureschool.com .
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RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books

GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear


    10 replies to "Google Tag Manager Button Click Tracking"

    • Measureschool

      I've updated this tutorial. New version available here https://www.youtube.com/watch?v=r87A-Ql2czg

    • Bruna C

      Google Tag Manager debugger is not working and I have been tried to fix it for the last 2 days…Just feel like throwing my computer away…I don't know what else to do!!!

    • Ignacio gp

      How you speak, makes me fall asleep dude

    • Jayjay F

      Essentially could u not tick enhanced ecommerce in the settings and tick data layer and this would become enhanced ecommerce click ?

    • Suresh Barik

      Thank you Bro

    • Jayjay F

      Is this enhanced ecommerce add to cart ?

    • Banyu Bening

      I Am using Buttonizer plugin in my website. And I can't track it by GTM. Can you tell me how to add plugin like Buttonizer to GTM?

    • rendy kusnan

      how do you know to see the all clicks for that particular button within the 30 days from GA?

    • Udomsook Chaiyasit

      5 stars rating 🙂

    • vinod patil

      Can the tag be configured without defining the trigger separately? as described below (especially when a website has only one contact form submit)
      While tag configuration step 3 Fire on "click text" equals "Add To Cart" (matching the exact text of button)

      For an ecomm website, typically many pages will have add to cart button hence makes sense to define trigger separately and link to a tag…is there any other advantage of defining a trigger separately?

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