Get up and running with Google Tag Manager fast. This new tutorial covers everything you need to know to get started with Tag Manager and install your first 3 sets of tracking codes to your website.

1:00 – GTM Account Setup
2:40 – [Warning] Page Builder
3:50 – Impleneting Google Tag Manager Tracking Code
6:10 – Installing Tag Assistant Extension
8:00 – Enabling and Debugging Tag Assistant
9:16 – Tag Install
12:06 – Installing Google Analytics Tag
14:30 – Installing Facebook Pixel Tag
17:52 – Installing Google AdWords Remarketing Tag

Code You Need:
window.google_tag_manager[{{Container ID}}].onHtmlSuccess({{HTML ID}});

Welcome to your one stop shop for everything google tag manager. In this Google Tag Manager tutorial 2018 edition, you are going to be become a Google Tag Manger master. Be sure to check out the table of contents above so you can easily skip through the video as you follow along with your own Tag Manger installation.

So, what is Tag Manger and why is it so great for java code, pixels, tags, and analytics tracking?

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place. This tag management system was created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites.

This means instead of installing Google Analytics, Adwords, and the Facebook Pixel on your site, you can just use Google Tag Manager to manage tags (such as tracking and marketing optimization JavaScript tags) on your site. Watch the entire Google Tag Manager tutorial 2018 so you know exactly how you can tap into the power of tag manger for yourself!

Take Google Analytics for example. Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. The $0 price tag has made Google Analytics the most widely used web analytics service on the Internet. Plus, Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Normally, you’d have to add the Google Analytics code to every page of your site. Then if you wanted to make a change in the future, you’d be stuck adding new codes to your wordpress blog or landing page software (ClickFunnels, Builderall, OptimizePress, etc.)

Thanks to Google Tag Manger all you need to do is add the Tag Manger code to your site once. Now when you want to make a change in the future or add say, the Facebook Pixel. You can do it inside of your Free Tag Manager account instead of cracking open your WordPress site code every time you want to make a change.

This Google Tag Manager tutorial 2018 edition will show you how to install the code on your site, create basic triggers, set up rules, and add other tracking codes so you have a clear picture of all your data.

Disclaimer: Please note that all recommendations & links are affiliate promotions.

    26 replies to "Google Tag Manager Tutorial 2018: Complete Guide For Beginners"

    • Kalix Abrams

      Hi Jason, I followed the video and entered the custom code string for the FB pixel, but I am getting an error. 
      The error says, "Unknown variable “Container ID” found in a tag. Edit the tag and remove the reference to the unknown variable. "
      Would you be so kind as to inform me how to fix it?
      Thanks again for making the video. I appreciate your time, sir.

    • Isla Waldron

      again, absolutely amazing. The only thing that I could not follow was the Google Ads section. The interface has obviously been updated again since this video was made. If you are / have posted an additional video containing information on the current Google Ads tag section, then I would be grateful if you can forward this on. Again, thanks so much for all the other help. This video is really helpful

    • Gabriel Murguia

      I just can say Great Great Great, hours spent trying to figure out the Google MKT suite works (that is other of your videos) and now this one, holding your hand. Thank you!!!

    • Little Duke Bibs

      Hi Jason, Thank you very much for the help, tons of value like always! I've got 3 problems here, really hope that can get help from you. Thank you very much ahead!

      1. After I finished the first step (copied those codes into "head" and "body" area) when I do the preview. This line "Liquid error: Could not find asset snippets/ampif –>" showed up in the top of my website. – Mine is a Shopify store – I am not sure where did I do wrong.

      2. I already had a Facebook Pixel installed in my Shopify store, and already run many campaigns using that pixel. In this case, how can we add the existing pixel?

      3. My Google Adwords don't have that"return to previous Adwords" option and I just made this account like a few days ago. (April 2019) , because of this, I couldn't be able to follow the rest of your video. (after 18:52).

    • Salsa Ninja

      THANK YOU! Seriously. This thing made google tag manager so simple. I really appreciate your help!

    • John Roper

      Hey Jason, thanks for the video! It's really helpful. But when it comes to adwords remarketing tag – is this only for remarketing? What about conversion tracking?

    • Gb Hernandez

      Thank you so much for this video! I was able to finally get Google analytics to work

    • Jesus Barajas

      You're awesome!

    • Melissa Litchfield

      Eventually figured out how to do it, thank you! For my clients ad word account I can't find the audience manager – only option for me is the help/question mark icon.

    • Melissa Litchfield

      Is OptimizePress a plugin? I can't find that or Thrive Dashboard

    • Poldi Wieland

      Hey jason,

      I installed my google analysts tag on my wordpress website over a year ago, but I forgot how I did it. Now I am trying to add the anonymize ip feature into the tag. Can I use this tool to remove any tags that I didnt put into my website with GTM? Can I add the code to anonymize ip's to this already existing code on my site?

      Also my theme has an edit window called Quick JavaScript (with the description "JavaScript will be added immediately before the closing <body /> tag." Is that the correct place to insert the body tag?

      Thanks a lot. I appreciate your time.

    • Ulrich's marketing

      Hello, I would like to know if I have to paste the code on all my pages or
      create a different account with different code for my two domain.
      How to track by segmentation with that code?

    • Rachel Chafer

      Another question from me. In the Google Ads, when you click on audience manager, there is no 'back' button as there is in your video, I'm guessing the interface has updated since then. I did find a section called 'audience sources' where you can click on 'tag set-up' and it gives you the option to install the tag yourself, email the tag, or use Google Tag Manager. But this is for an initial Ads tag not a remarketing tag. Is there a difference between the two? Do I need to have the initial tag in GTM before I can grab the remarketing one? If they're different, where do I grab the remarketing tag from in this new interface?

    • Jordan Frizzell

      Hey Jason, I'm getting a green smiley face on my Google Tag Manager, but the Gtag is red. I've checked and rechecked that the tag is in my <head> correctly but I'm still getting the error, "net::ERR_BLOCKED_BY_CLIENT". Can you shed some light on this for me? I use Shopify if that helps. Thanks!

    • Corey Williams

      Hello Jason,
      I can't get tag manager to work with Prestashop (no modules). Can you provide some assistance?

    • The Dweeb

      Update: Adwords no longer exists and is now called Google Ads so the option to view in Adwords isn't available any more.. Got there, tried to find the Remarketing tag, and my brain officially exploded.
      Fix: this will help a lot.
      Thanks for the amazing video bro. I wish you much success in the future

    • Rachel Chafer

      I'm having problems getting GTM to work. I've copy and pasted the code to the backend of my company's website in the correct spaces, and in the Google Tag Assistant it shows as green. But when I click into Google Tag Manager, (in the video time 7:07) there is no "submit" or "preview" button or area to fill out details. I can't see my tag in the back end of Google Tag Manager and not sure how to make it appear?

    • MAD King

      "Return to previous Google Ads" gone.
      It is now here:

    • truthbtoad

      Great video, thanks!

    • Horizon Bank

      Do you need to set up the tags in the tag manager assistant if your web provider already added the Google Analytics and Facebook pixel to the CMS code? I want to be able to set up tracking for different call to action buttons on different pages.

    • denis reznik

      bearly can hear you :

    • Léa Petitjean

      Perfect help, perfect content, perfect speed ! thank you so much !

    • sotomo

      Why does Google need to add an iframe to our pages? (3:50)

    • Terri Parthum

      Thank you for this video. Your style is easy to understand and I can follow along. I ran into trouble when you say to go into Preview mode at 13:20, I do not get the orange box for preview. The screen really doesn't change. When I get to my site and refresh, I don't get the debugging window at the bottom. I'm sure I have the code installed on the site correctly and the chrome extension is recording.

    • George

      Hi @jasonwhaling #jasonwhaling

      what's the difference between classic analytics and universal analytics?

    • George

      Great Video

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