Get up and running with Google Tag Manager fast. This new tutorial covers everything you need to know to get started with Tag Manager and install your first 3 sets of tracking codes to your website.

1:00 – GTM Account Setup
2:40 – [Warning] Page Builder
3:50 – Impleneting Google Tag Manager Tracking Code
6:10 – Installing Tag Assistant Extension
8:00 – Enabling and Debugging Tag Assistant
9:16 – Tag Install
12:06 – Installing Google Analytics Tag
14:30 – Installing Facebook Pixel Tag
17:52 – Installing Google AdWords Remarketing Tag

Code You Need:
window.google_tag_manager[{{Container ID}}].onHtmlSuccess({{HTML ID}});

Welcome to your one stop shop for everything google tag manager. In this Google Tag Manager tutorial 2018 edition, you are going to be become a Google Tag Manger master. Be sure to check out the table of contents above so you can easily skip through the video as you follow along with your own Tag Manger installation.

So, what is Tag Manger and why is it so great for java code, pixels, tags, and analytics tracking?

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place. This tag management system was created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites.

This means instead of installing Google Analytics, Adwords, and the Facebook Pixel on your site, you can just use Google Tag Manager to manage tags (such as tracking and marketing optimization JavaScript tags) on your site. Watch the entire Google Tag Manager tutorial 2018 so you know exactly how you can tap into the power of tag manger for yourself!

Take Google Analytics for example. Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. The $0 price tag has made Google Analytics the most widely used web analytics service on the Internet. Plus, Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Normally, you’d have to add the Google Analytics code to every page of your site. Then if you wanted to make a change in the future, you’d be stuck adding new codes to your wordpress blog or landing page software (ClickFunnels, Builderall, OptimizePress, etc.)

Thanks to Google Tag Manger all you need to do is add the Tag Manger code to your site once. Now when you want to make a change in the future or add say, the Facebook Pixel. You can do it inside of your Free Tag Manager account instead of cracking open your WordPress site code every time you want to make a change.

This Google Tag Manager tutorial 2018 edition will show you how to install the code on your site, create basic triggers, set up rules, and add other tracking codes so you have a clear picture of all your data.

Disclaimer: Please note that all recommendations & links are affiliate promotions.

    15 replies to "Google Tag Manager Tutorial 2018: Complete Guide For Beginners"

    • Isla Waldron

      again, absolutely amazing. The only thing that I could not follow was the Google Ads section. The interface has obviously been updated again since this video was made. If you are / have posted an additional video containing information on the current Google Ads tag section, then I would be grateful if you can forward this on. Again, thanks so much for all the other help. This video is really helpful

    • Gabriel Murguia

      I just can say Great Great Great, hours spent trying to figure out the Google MKT suite works (that is other of your videos) and now this one, holding your hand. Thank you!!!

    • Salsa Ninja

      THANK YOU! Seriously. This thing made google tag manager so simple. I really appreciate your help!

    • John Roper

      Hey Jason, thanks for the video! It's really helpful. But when it comes to adwords remarketing tag – is this only for remarketing? What about conversion tracking?

    • Gb Hernandez

      Thank you so much for this video! I was able to finally get Google analytics to work

    • Jesus Barajas

      You're awesome!

    • Melissa Litchfield

      Eventually figured out how to do it, thank you! For my clients ad word account I can't find the audience manager – only option for me is the help/question mark icon.

    • Melissa Litchfield

      Is OptimizePress a plugin? I can't find that or Thrive Dashboard

    • Rachel Chafer

      Another question from me. In the Google Ads, when you click on audience manager, there is no 'back' button as there is in your video, I'm guessing the interface has updated since then. I did find a section called 'audience sources' where you can click on 'tag set-up' and it gives you the option to install the tag yourself, email the tag, or use Google Tag Manager. But this is for an initial Ads tag not a remarketing tag. Is there a difference between the two? Do I need to have the initial tag in GTM before I can grab the remarketing one? If they're different, where do I grab the remarketing tag from in this new interface?

    • Jordan Frizzell

      Hey Jason, I'm getting a green smiley face on my Google Tag Manager, but the Gtag is red. I've checked and rechecked that the tag is in my <head> correctly but I'm still getting the error, "net::ERR_BLOCKED_BY_CLIENT". Can you shed some light on this for me? I use Shopify if that helps. Thanks!

    • Corey Williams

      Hello Jason,
      I can't get tag manager to work with Prestashop (no modules). Can you provide some assistance?

    • truthbtoad

      Great video, thanks!

    • denis reznik

      bearly can hear you :

    • Léa Petitjean

      Perfect help, perfect content, perfect speed ! thank you so much !

    • George

      Great Video

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