You’ll discover how to make a landing page that converts, the 16 essential elements required for conversion, and strategies with colors and power words. Enjoy!

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⏱ Time codes (How To Create a Landing Page)
0:15 Opening Story & Analogy with Costco
4:20 Presentation Agenda
5:25 Rules of Engagement for a Landing Page to convert
11:37 Myths & Truths
16:09 Colors for Landing Pages
19:05 Common Mistakes with Landing Pages
23:07 Sixteen elements of a high converting landing page
43:43 Seven strategies for events or eCommerce
48:28 Using power words on your landing pages
49:28 Recap & Close

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#AntoineDupont #LandingPageTips #LandingPagesThatConvert

✅Disclaimer: Some of these links go to one of my websites and some are affiliate links where I’ll earn a small commission if you make a purchase at no additional cost to you.

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About Antoine Dupont
Antoine is a recognized expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national & international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche.

Antoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work.

His past clients include Office Depot, Unilever, The Sports Authority, Habitat for Humanity. Recent appearances include presentations at INBOUND18, PRINT18, MPI WEC 2018 & Digitalium 2018 (Romania) and many others.

    20 replies to "How To Create A Successful Landing Page (Live on Stage)"

    • Peter Para

      It is excellent, good staff thank you

    • Emmanuel Reyes

      Great video and I hope you can help me with a question. I have a martial art school that concentrate only in teaching martial arts. Every time I get a call or an email is always "how much are your classes" without even seeing my product. I don't want to put price on the website and I don't want to lie either may saying "pay $9.99 to start" then when they come to school they know is more than $10 a month. Is sit ok for me not to put pricing on the landing page? I don't want people to judge my classes based on price. Thanks

    • ann metcalfe

      thank you Antoine, very helpful for a newbie like me to all this, the examples were helpful.

    • jordan sosa

      great video antonie Dupont

    • Mediamerge Digital Training

      Fantastic presentation, thanks Antoine!

    • Goran Turkalj

      So glad I found this! Subscribed!

    • David Fox

      This was the best and most thorough video on Landing Pages that I've come across. Hugely informative and brilliantly delivered. Thanks very much Antoine, I feel inspired.

    • 18+ HOT

      Would you say that having a video on the landing page is still a must have in 2020? Would you say keep it above the fold or below (assuming you have a good hero section)? I'm getting a feeling this will be one of those – test it answers 🙂

    • INTED Education

      Great presentation, thanks.

    • Dreams Hotel in San Juan Puerto Rico

      Very good presentation. Antoine's videos are great. Thanks for your effort.

    • Metchelle Lee

      Hi Antoine, Amazing video. I've been looking for something like this with great tips. You are inspiring. Thank you.

    • Rosalind Ho

      Hi Antoine, this is the best video on landing page by far. Very succinct and comprehensive presentation, I will apply your tips. Thank you very much for your generosity to share such important information to make our landing pages a success !!

    • Judith Chidimma Amaogo

      Antonine pls which of the landing page is good for health products marketer..I want to have a good landing page for my biz .

    • Bozidar Lukic

      Very good explanation and very vey helpful. Thanks

    • Clinton Williams

      I would like help to build a landing with html, can you help.

    • W P

      I want to hire Molly Birkholm and I don't even know why.

    • Kim Barclay

      Found this video two years after the fact and still learned soooo much. Thank you for sharing, and thank you for taking the time to go back and complete the presentation after the camera-fail. Very useful, very helpful.

    • Paul Roscioli

      I appreciate this info and much of it is useful.
      1. Is this video for "Landing pages" or "websites" > and do they follow different rules?
      2. The Debt Collection page that you used as an example of during your video, violated your #1 rule "Relevant to the Customer" – the pictures were of the attorneys themselves. Its about THE COMPANY. (It seems Molly was a much better example). Can you explain why this Debt Collection Page was a good example?

    • Ryan Roman

      Like the info. Great starter information for the new and a necessary rehash of the fundamentals experienced folks tend to lose sight of. BTW, My top 5 fastest ways to fail in anything is:

      to forget where you came from and where you started,
      turning your nose up at listening to "something you already know",
      refusing to share your knowledge with others who are new to your vertical,
      thinking you have nothing left to learn,
      thinking you are "one of the best" in your field without being welcomed to the club by the people you KNOW are the best in your field,

      The more you know……ding!

    • ulfat riaz

      Brilliant learned so much in your session thank you

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