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Well, if you don’t do the following five tips, those visitors are going to be wasted, and you’re not going to be able to convert them.

Hey everyone, I’m Neil Patel, and today, I’m going to share with you, how to make a landing page that converts over 40%.

I know what you’re thinking, 40% conversion rate, on a landing page, that’s insane.

Well, that’s possible.

Sure if you’re selling a product for $100, you’re not going to get a 40% conversion rate.

But let’s say you’re just starting out and collecting leads like name and email address, you can get over 40%.

And even if you’re selling products you can boost your conversion rates if you follow these exact tips.

Tip #1: Use tools like Instapage and Click Funnels.

The cool part about Click Funnels and Instapage and even Lead Pages is they break down the landing pages in their system that convert to the best.

And they’re not making this up by saying oh this landing page converts better than this other one cause it looks cooler.

They’re using data; they have so many customers, thousands and thousands if not hundreds of thousands, that they’re basing it on their existing customer base and their current conversion rates.

So they know all their customers are using this one landing page that’s converting better than all the other ones out there, that should tell you, hey you should start with this landing page first.

#2: Offer an amazing unique value proposition.

Not a weak one like put in your name and email and I’ll send you a free pdf, or I’ll send you weekly updates.

That value proposition is terrible.

It has to be amazing.

With a lot of my offers, I give free courses. I give free guides that I’ve spent $30,000 creating.

But I’m a crazy person.

You don’t have to go above and beyond like me, but my stuff converts better than most people.


Because I go above and beyond.

With your value proposition, it needs to resonate with people; if you’re not solving a problem that they’re facing at a really deep level, they’re not going to opt in or buy from you.

If you’re just scratching the surface and you’re not breaking down why they should opt in or why they should buy your product or service and why it solves this problem they’ve had forever, they’re much less likely to buy from you.

So really focus on your copy.

Out of everything I’ve tested when it comes to landing pages, copy and value proposition, are the biggest factors that influence conversion rate.

#3: Keep it simple, silly.

One of my companies was called Kiss Metrics.


Because I found that in marketing, everyone tries to over complicate stuff.

There’s no reason for it.

Why not keep things super simple?

For example, if you have 10 form fields, when you only need two, remove the extra stuff that you don’t need.

You don’t want fluffy long landing pages that go on and on because you’re going to lose people.

#4: Show social proof.

There are so many different versions of social proof.

They could be testimonials; they could be case studies, it could be results that other people are experiencing, it could even be videos.

If you’re unsure on the best type of social proof, for your landing page, leave a comment below on what you’re thinking, and I’ll respond back if I think that’s good or if not so good or if you should be doing something else instead.

#5: Create a video.

Not everyone enjoys reading.

Some people love looking at pictures.

But a picture isn’t going to cause tons more people to convert.

You need a video that explains everything they’re going to get when they opt-in, or buy your product, or sign up for your service.

The video should be short and to the point.

Under three minutes, ideally under one minute.

It should answer any objections people have before they sign up or buy from you. And it should describe everything in a logical order.

Follow these tips; you’re going to have an amazing landing page that’s going to convert better.

If you’re collecting emails, you should be over 40%.

If you’re selling a product, depending on how targeted the traffic is, you could be at numbers like three, four, five, and sometimes upwards at 10% depending on the price point.

Make sure you subscribe to this channel, leave a comment, share, and tell all your friends and colleagues about this video. If you need help with landing page templates, online or digital marketing leave a question below and I’ll answer!

    29 replies to "How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website (2020)"

    • Chris Allen

      I am a new marketer. I have no social proof what do you suggest?

    • The Dream Dosage

      This video was incredibly valuable! Thank you!

    • Angga Kristianto

      Indonesian translate, please!

    • The Beaute Marc Collection

      Hey, Love your content per usual! I was thinking about using my LOOX on my e-commerce, adding it to my landing page. what do you think?

    • Michael Baker Digital

      Damn you are FIRED UP today lol

    • The Style It

      Neil, what do you think about Leadpages?


      Try watching this video on the speed of 2x 😉
      Btw good video

    • Mental Health Healing Man

      Thanks again. I’ve begun to love digital marketing.

    • Julia Villa

      The company I'm currently working on does really long copys, about 40 pages and over 10 min videos.. I try to convince them that this is not good, but they are close minded. Do you have a study with data that proves simple copys and short videos convert more?

    • Shaheen Digital

      hey Neil your are a great pray for me want to compete you in Digital Marketing

    • healthsongs

      Ta Neil. Very help mate

    • Aero Construction Management, LLC

      Unbelievable. Absolutely love Neil's content — it's rich and comprehensive. In his video he mentions 3 players for Landing Pages (InstaPage, Click Funnel and Lead Pages). I realize this posting is about 2 years old, but I'm curious what't the best and most cost-effective solution for building a landing page. Moreover, what's the best solution for someone that isn't a SME in this space?

    • Vita Nuova

      I will design a high conversion landingpage

    • uLimpho S

      Hi Neil I love your website and this is the first time I'm seeing you on video. Now I see where the passion behind your writing originates from lol. Thanks great content as usual. Question is a top menu necessary within a landing page?

    • Tikhon R

      Tnks a lot, Neil !

    • Mariam Tahir pervaiz

      Hello Niel i am willing to be virtual assistance online how can i market myself and my services inbox me

    • Nestor M

      wow you had lots of coffee before this video :o)) I have under 1% conversion rate, will try some of these. I already have ubersuggest paid subscription and it is very helpful, thank you so much for all the great content you are giving away! truly fantastic

    • Some Guy

      I'd rather kill myself than finish this video. Jesus what a hack

    • Henry Elfering

      HEy Neil, love your thoughts, but not sure if my CTA is strong. I design/make 18k gold jewelry and thought I'd offer a monthly video visit to the studio, sign up for free.

    • Brand Promotion

      Sir how paid promotion our landing page


      is mailchimp lifetime free upto 2000 subscribers?

    • Grace Shen

      Hi Neil, thanks for sharing. I'd like to learn more from you about B2B landing pages(IT, software industry.)

    • K C

      Love the video… I'm ready to create a landing page but don't have the finances to use clickfunnels or instapage. Is it possible to still do it without paying the high price tag?

    • Rohan Mahadik

      1.55 when he said that, within seconds I believed him.

    • Truthseeker

      What if it a fashion product. What would the social part be?

    • Brendan Metcalfe

      Thanks! Just subbed

    • niehoelzz

      Schrei doch nicht so

    • shashi kant

      Neil brother you are super hyper.
      What happend.
      You can share if going through bad times?

    • RiTCHIE H

      Million Thanks Once again @NeilPatel Always On the Spot Information – Easily Understood for Fast Optimization"s . Follow ALL of Neil Videos for OnLine Results says Lnkedin Global Ambassador Of Travel.

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