In this video, Julie gives you a 7-step framework for reducing your email unsubscribe rates and thereby keeping your those hard-earned subscribers on your list.
According to InsightSquared, it can cost you up to 25 times more to acquire a new customer than it does to retain an existing one.
On the other hand, if you reduce your churn rate by as little as 5%
it’s possible to increase profits by 25% to 95%.
With email marketing driving more conversions than any other marketing channel, there’s never been a more important time to reduce email unsubscribe rates within your business!
In this video you will learn:
How Steve Chou, from My Wife Quit Her Job, grew his list size by 51.3% by switching from a single to a double optin.
How Sean McCabe uses email marketing to boost his followers list on Twitter.
How Alex Turnbull from Groove was able to increase customer exit survey responses by 785% by switching from a survey to an open-ended question with split-tested copy.
How Derek Halpern from Social Triggers uses urgency in his subject line and body copy to cut through the noise and get his emails opened.
If you like this video, then check out the blog post where we go into even more detail:
7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal)
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