Here’s step by step instructions on how to run a split test email campaign in ConvertKit.

One of the things that is really limited about Convertkit which otherwise is a great email marketing software is its ability to run split test. Suppose you have a list of 10,000 people and you want to send out one version of an email to 5,000, one version of an email to another 5,000 you can’t do that in Convertkit. Well, I have actually worked out how to do it and I want to share with you how to run a split test email campaign in Convertkit. This isn’t super easy. There are some steps to go through and some manual work but you can make it happen.

Here are the steps for those of you who don’t want to go through the full tutorial. The first thing you need to do is you need to export your list into an Excel document. Therefore, you get your entire list and export it into an Excel document.

The next thing you need to do is to divide it randomly. There is a random function inside excel so you do that – divide it randomly. And you can then segment your list into two separate parts or pull out portions of your list. Once you’ve done that you then need to import that list, give them their own separate tags and you can create to email broadcast and only send it to people based on those tags. And lastly, you track it.

That’s exactly what we’re going to go through and I’ll show you how to do it. Just to make sure you know if you’re not a member of Convertkit yet but you want to become one I do have an affiliate link which helps fund this channel – go to for Convertkit and I really appreciate that.

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    2 replies to "How To Run A Split Test Email Campaign In ConvertKit"

    • Ken Westgaard

      Brilliant! Thanks for sharing i! 🙂

    • Rob Calhoun

      The method you use is right on. But I think you're missing the point of an A/B split test. It's to find the best variant yes, but you then apply that to your list. You would want smaller (but statistically significant) groups of at least 100. Then once you find the winning variant, you send that message out to the rest of your list.

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