What is OptimizePress?
OptimizePress is a page builder for WordPress which uses a straightforward drag and drop interface to allow anybody to create landing pages, sales funnels, and all things you need to create a successful eCommerce and marketing website. Pricing starts at $99 with a 30-day money-back guarantee.
The OptimizePress plug-in gives you a ton of creative options. Create a landing page, an opt-in, a membership link, or add your drip feed content to the membership tiers. It may sound complicated but once you get the hang of it, OptimizePress is very easy to use.
You can use the plugin to create sales pages that look great and convert. Or you can create entire membership sites. These sites can have opt-in pages, paywalls, drip-fed content, payment integrations, and all that good stuff. One of the neat things about this plugin is that it can be as much, or as little as you need it to be.
Is OptimizePress still relevant?
OptimizePress has been around for over six years now. Its latest update to 3.0 has brought some great new features. Is this plugin still worth the cost? Have other WordPress plugins overtaken it? Will it deliver the features you’re looking for?
In reality, when you’re creating landing pages, you’re typically paying good money to send traffic to sales-optimized pages. This means, that you need to have the absolute highest conversion rate possible if you want to get a good ROI from your ad spend.
The crux is that different niches require different styles of sales pages, with different features.
You can use layouts and templates from a standard page builder such as Elementor, or BeaverBuilder. But OptimizePress is dedicated to creating specialized sales pages. This specialization is a much better investment, especially if this is a core focus of your marketing spend.
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Key Features & Benefits
When using OptimizePress, there are some features that make creating pages to generate leads as simple as possible. Whatever you want to use those pages for, the general creation process is largely the same.
There are a few key features that make OptimizePress worth considering.
• Simple drag and drop page creation of sales pages and landing pages.
• Membership sites and paywall creation.
• Opt-in forms and metrics.
• Responsive design that works well.
• Standard WordPress theme and plugin support.
• 30 free templates to get you up and running.
• Content drip-feeding support for paysites.
1. Live Editor – OptimizePress’s own page builder
2. OptimizePress Templates
3. Custom Elements
4. Responsive Design
5. Support, Customer Service, and Documentation
6. New OptimizePress 3.0 dashboard
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