In September 2015, we were both speaking at the Double Your Freelancing Conference, when a fellow speaker fell ill and dropped out, leaving a slot open. We had the brilliant idea of doing live critiques (AKA teardowns) of attendee websites to fill the slot. After successfully performing them for an hour, several attendees came up to us afterward and asked us, “Hey guys, where did you learn to do that? It was so helpful!” and then “Hey, I’d love your critique, I’d just prefer it not be in front of a huge audience, cool?” And so this service was born.

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